WHAT IS HOME STAGING?
Home Staging is preparing a house to show it in its most attractive light to potential buyers. A home on the market needs to be welcoming, warm, and neutral to as many potential purchasers as possible. It must be a place where potential buyers can see themselves at home.
WHAT DOES A HOME STAGER DO?
A Home Stager considers all sensory impressions that a potential buyer would receive when viewing a home for sale. Issues that may be addressed include clutter, pet smells or other offensive odors, cleanliness, furniture arrangement, floor plans, personal items and collections, artwork and decorative accessories. Once these areas are identified and addressed appropriately, the Home Stager tastefully makes each home as enticing as possible to buyers.
WHY SHOULD I STAGE MY HOME TO SELL?
Studies have shown that professionally staged homes sell quicker and for more money. The Real Estate Staging Association (RESA) conducted a study on properties that were staged from January 2008 to December 2008 and found the following results:
HOMES NOT PREVIOUSLY ON THE MARKET:
– Vacant homes sold on average 33 days after staging
– Occupied homes sold on average in 24 days after staging
OCCUPIED HOMES PREVIOUSLY ON THE MARKET:
– Unstaged, NOT SOLD – 57 days on the market
– Staged, SOLD, Same homes 6 days on the market
VACANT HOMES PREVIOUSLY ON THE MARKET:
– Unstaged, NOT SOLD – 190 days on the market
– Staged, SOLD – Same homes 28 days on the market
©2008 Real Estate Staging Association (RESA) All Rights Reserved Study Released 05/08
WHAT IS INTERIOR REDESIGN?
Interior Redsign is redecorating and enhancing your home or work space using existing furniture, art work and accessories you already have. Like Interior Decorating, Interior Redesign might also include a new color scheme, repainting walls, adding or changing around accessories, and removing furniture. This is the most cost effective way to decorate.
WHAT IS DECORATING?
Decorating may be used in a new or existing home, office or space. The decorating may involve a single room or an entire house. The Decorator may help a client choose new furniture, replace window or wall coverings, add color or create a new color scheme, replace flooring, bring in new art work and/or accessories, and so on. Interior Decorating is not the same thing as Interior Design which also focuses on architecture and structure of a home or building.